Rebranding

Ahead of the 2023 Rugby World Cup, we undertook a complete rebrand of the tournament’s website and app, aligning them with the new visual identity. The goal was to create a fresh, cohesive, and engaging digital experience that captured the energy and prestige of the event. This involved updating the UI to reflect the new branding while ensuring a seamless user experience across platforms. By refining navigation, enhancing accessibility, and maintaining design consistency, we delivered a modern and dynamic platform for fans to stay informed and engaged throughout the tournament.